Pepsi makes an iPhone App

In May of 2010, Pepsi launched an iPhone application named “Pepsi Loot”. The free app allows users to check into various restaurant establishments in their area in order to receive rewards. Once the app is downloaded, a push notification is sent to the phone to target its customers. It gives a list of the closest “Pop Spots” where Pepsi products are sold, along with the address, phone number, description of the types of food sold in the establishment, and a link to the restaurant’s Facebook and Twitter page. Once the user checks in to three locations while they are in the restaurant, they are sent a code for a free music download that can be redeemed on . Individuals who are sent a code can redeem it for either a free exclusive track from a featured artist, or choose one of 250,000 free songs. This application is partnered with Foursquare, a similar app where users "check in" to a place when they're there, tell friends where they are and track the history of where they've been and who they've been there with (www.foursquare.com). This application is an example of how PepsiCo’s new contemporary marketing and advertising is attempting to drive deep, localized engagement with its consumers. It lets users connect, engage with the brand and earn rewards while consuming PepsiCo products at a number of partner food service locations nationwide.