Tuesday, September 7, 2010

iTunes 10


This past Monday Steve Jobs held a music event in San Francisco to debut the new iPod line and to introduce the latest version of iTunes. Simply named iTunes 10, the revamped music application got a refreshed logo as well as some minor face lifts inside the program itself. The newest and most controversial change to iTunes has been the introduction of Ping, a social tool that brings iTunes patrons together to share their favorite artists and songs with other Ping users. Not only does is have the social media attachment, but iTunes and Apple are pushing artists to create their own Facebook-like pages where users can see what their favorite artists and bands are listening to as well as see their upcoming tour dates and other media like photos and videos.
My personal opinion is that Apple pretty much copied last.fm and never looked back.
Another funny note is that Steve Jobs highlighted the fact that there would be Facebook integration with your Ping page, straight from the Live keynote event, yet it was dropped at the last second due to disagreements over user privacy and data sharing.
Yet with over a million profiles set up in two days, Ping seems to be taking hold and will provide Apple with yet another way to take our money.
Thank you Steve Jobs, but I still will be getting my music elsewhere.

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